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green marketing

green marketing for the 21st Century

Global warming is a fact, not a theory, and it has the potential to reshape our planet for aearth from space louise angusll generations to come. The catastrophic consequences of unchecked climate change are clear: severe weather; coastal flooding; drought; ecosystem disruption; and deaths due to heat waves, storms, infectious diseases and pollution".

 

 

 

the fmcg view

"Responsible companies have taken this seriously for a long time. In 2008 these responsible companies will make surprisingly good progress on their environmental obligations".

louise angus polar bear global warmingIndra Nooyi, CEO PepsiCo

 

consumer behaviour

"Consumers in rich countries will move up the value chain, as concerns over health, welfare and the environment spur demand for higher-quality food, including organic and locally grown produce."

The Economist

louise angus global warming marketing


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the market says

in America

Global warming is a fact, not a theory, and it has the potential to reshape our planet for all generations to come. The catastrophic consequences of unchecked climate change are clear: severe weather; coastal flooding; drought; ecosystem disruption; and deaths due to heat waves, storms, infectious diseases and pollution".

 

Global warming.... a challenge and also an opportunity. We can start to address global warming with innovation and market based solutions."

Nancy Pelosi, Speaker of the House of Representatives

 

the fmcg view

"Responsible companies have taken this seriously for a long time. In 2008 these responsible companies will make surprisingly good progress on their environmental obligations".

Indra Nooyi, CEO PepsiCo

 

consumer behaviour

"Consumers in rich countries will move up the value chain, as concerns over health, welfare and the environment spur demand for higher-quality food, including organic and locally grown produce."

The Economist

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